SWOT Analysis Small Business Plan - Free Essay Example

Sample details Pages: 4 Words: 1277 Downloads: 5 Date added: 2017/06/26 Category Business Essay Type Narrative essay Did you like this example? Small Business Plan The Toddler Warehouse will be afull-service child care/development facility in the city of Perth that caresfor toddlers from age three to five. The Toddler Warehouse will beconcentrating on the upper end of the market, two income professional parents.These personally ambitious parents are typically eager in terms of theirchildrens development and are willing to pay to have their children attend thebest facilities. Through specialized training of the supportstaff and innovative learning systems, The Toddler Warehouse is cutting edge interms of child development. This curriculum, coupled with a custom designedfacility and a low teacher/student ratio ensures a top-shelf service for thechildren and the parents. The Toddler Warehouse expects to become profitable bymonth 11, and has projected $43,000 as the revenue for year three. Situation Analysis The Toddler Warehouse is a start-upbusiness. A comprehensive marketing plan and effort will be instrumental indeveloping visibility and generating sales. The Toddler Warehouse offers Salem, Ore. a full-service child care and child development facility for toddlers. Theseservices will be differentiated from the competition through advanced trainingand learning systems [1]. Market Summary Through a lot of research, The ToddlerWarehouse has accumulated good information regarding the market and is aware ofmany common attributes of key customers. The Toddler Warehouse will leveragethis information to continue to study who is served, their needs, and how TheToddler Warehouse can best communicate with them. Market Demographics The Toddler Warehouses customers can bedescribed by the following factors: Geographic The immediate geographic areais the city of Salem which has a 130,000 person population base. A 20 mile radius is in need ofthe offered services. The total targeted populationis 12,000. Demographics Primarily two parent household. Two incomes household. Professional parents. Household income of at least$70,000. Parents have at least a collegeeducation, typically one of the parents have a graduate degree. Behaviour Factors Have high expectations fortheir child development and child care. Are willing to pay forhigher-quality services. Have chosen to work instead ofraising their child full time, however, this by no means implies neglect ion ofthe child. Market Needs The Toddler Warehouse is providing Salem parents with a full-time child care service that utilizes a sophisticated learningdevelopment system. The Toddler Warehouse will fulfill the following benefitsthat are important to their customers: Selection: A complete serviceoffering of child care and learning development for toddlers age three to five. Accessibility: The facility iscentrally located and is open from 6 a.m. 7 p.m. Customer service: Treating thecustomer like they are the most important customer that The Toddler Warehousehas is reinforced in all employee training programs. Competitive pricing: The pricingis reasonable relative to the services offered [1]. Market Trends The market trend in child care is anincreased utilization of child care by parents. This is fuelled by the parentsdesire/need to go back to work generating income for the family. While thistrend fuels the need for more general child care facilities, it also generatesdemand for facilities that offer child development. As the parents are spendingless and less time with the children, they have less time to help them develop.The trend is moving demand away from solely babysitting child care to childdevelopment care. This will benefit The Toddler Warehouse because they offerstate of The art learning systems. SWOT Analysis The following SWOT analysis captures thekey strengths and weaknesses within The Company, and describes theopportunities and threats facing The Toddler Warehouse. Strengths A sophisticated and effectivelearning system. Excellent tr aining programsthat all employees must participate in. An educated customer base thatrecognize the benefits that The Toddler Warehouse offers. Weaknesses A lack of visibility due to thenewness of the operations. The ability to attract and keepwell trained employees. The inability to perfectlyforecast demand of services relative to the number of employees on staff at anyone time. Opportunities A growing market with a largepercentage of target customers not yet aware of The Toddler Warehouse. Increased revenue as more andmore people is working, thereby unable to care for their children during theday. As the number of childrenserved grows, fixed costs are spread thinner over a larger customer base. Threats Competition from alreadyestablished facilities that improve their service offerings to be more competitiveto The Toddler Warehouse. Unfounded publicscares regarding child care. Legal liability issues, eitherone large suit against The Toddler War ehouse, or significant increases inpremiums due to changes within the operating environment of the industry. Marketing Strategy The Toddler Warehouses marketing strategywill be based on an advertising effort as well as strategic alliances withorganizations related to the care of children. Advertisements: The Toddler Warehouse willrun advertisements in The Yellow Pages, The Marion County Community ResourceNewsletter, and Statesman Journal, The local newspaper. These advertisementswill be used to raise visibility regarding The Warehouse and its services toprospective customers who are otherwise unaware of it. Strategic Alliances: The goal of thisinitiative is to create an alliance or perceived partnership between TheWarehouse and a number of organizations that are a resource base forinformation regarding raising children. Two of The main organizations are TheOregon Midwifery Association and Birth to Three. Both organizations are wellrespected and wonderful sources of in formation. The Warehouse will be tappinginto this organizations customer base. The alliances will create a sense oflegitimacy for The Toddler Warehouse [2]. One way the alliance will be created is byco-sponsoring parent education seminars. By sharing insight, research, andsystems that The Warehouse uses, it will have a good source of information thatwill be attractive to parents, as well as to the organization themselves. While networking can be effective, TheToddler Warehouse recognizes that it must offer something of value to theorganizations to create an incentive for them to form an alliance and theco-sponsoring of educational events is just one method. Mission The Toddler Warehouses mission is toprovide top-level child care. We exist to attract and maintain customers. Whenwe adhere to this maxim, everything else will fall into place. Our serviceswill exceed the expectations of our customers. Marketing Objectives Grow the number of customers by10% annually. Build customer loyalty throughsuperior service and educational/development systems. Build the Toddler Warehousebrand to the point where it becomes a household brand synonymous with superiorchild care/development in The Salem area. Increase the referral rate by5% per quarter. Marketing Mix The Toddler Warehouses marketing mix isassembled from the following approaches to pricing, distribution, advertisingand promotion, and customer service. Pricing: The pricing structureis based on an hourly rate. Distribution: All services willbe offered at The Salem facility. Advertising and Promotion: Twodifferent campaigns will be used. The first will be a multifaceted advertisingcampaign; the second will be the formation of strategic alliances. Customer Service: Customerswill be pleasantly surprised at how attentive The Warehouse is in regards totheir needs. The business operates on the assumption that it will do whateveris reasonably necessary to keep the customer happy. This reflects the notionthat if the customer is kept happy, long-term profits is ensured. Financials, Budgets, and Forecasts This section will offer a financial overviewof The Toddler Warehouse as it relates to the marketing activities. The ToddlerWarehouse will address break-even analysis, sales forecasts, expensesforecasts, and how those link to the marketing strategy. Conclusion Childcare considerably affects businesses.An enough delivery of choice childcare gives working families more and betterchoices. It makes available secure, safe care so that parents can work, andhelps employers to attract potential workers with families [2]. Without safe,dependable care that they can rely on, employees may be compulsory take timefrom work because of childcare troubles or use time at work managing child careapprehensions. Their efficiency can have adverse experience as a result, andprized human resources may leave their jobs because of childcare problems. End Notes 1. city of Perth, officialgovernment website retrieved on 15 December 2007 from the linkhttps://www.cityofperth.wa.gov.au/ 2. Sample Business Plan, day Care,retrieved on 15 December 2007 from the linkhttps://www.realbusinessplans.com/members/free_sample_plan.htm Don’t waste time! Our writers will create an original "SWOT Analysis: Small Business Plan" essay for you Create order

Case Analysis Hy Dairies, Inc. Essay - 1394 Words

Case Analysis of Hy Dairies, INC Kashyap Pd. Marahatta BUS 540 Organizational Behavior Professor: Shirley Chuo Westcliff University 25/10/2016 Abstract This paper is prepared as an analysis of the case of Hy Dairies, Inc. This will mainly focus on showing the affects of stereotyping in organisations in the real world, taking the incident that occurred at HY Dairies, Inc. It will also try to provide ways which organisations can adopt to minimize stereotypes or its affects as seen in the organisation. Here, the case would also be tried to be analysed by applying all the possible concepts and theories learned throughout the course of organisational behaviour. And on the basis of that analysis recommendations will be given to an organisational leader which he can adopt to tackle the problems that are basically seen in an organisation. Case analysis of Hy Dairies, Inc Stereotyping is referred to as a process which assist individuals in assigning characteristics to a certain group and reassign them to anybody they get a slight impression of being a member of that group (McShane Glinow, 2013). According to Morgan (2002), social identity theory points out that the ‘self’ concept comprises of identity (personal attributes) and the characteristics of the group they belong (social identities). As Muslims are stereotyped as terrorists, they often go through a detailed security check in the airports. As the case highlights, Gillman, the VP offered Beauport whoShow MoreRelatedI Love Reading Essay69689 Words   |  279 Pagesperception among entrepreneurs that it is very difï ¬ cult to get bank loans at the start-up stage while becoming comparatively easier at the ï  ¬ ï  ¬ viii Entrepreneurship in India growth stage. Perceptions regarding bank ï ¬ nance have not improved in case of entrepreneurs who started ventures after 2000 and are mainly in knowledge intensive sectors. ï  ¬ 95% of entrepreneurs believe education is a critical success factor. Education is a key trigger to evoke entrepreneurial inclinations. 98% of the

The Long-Suffering and Self-Pitying Odysseus Essay Free Essays

What would it take to do Odysseus. the celebrated warrior and the pride of all Greece. call uncontrollably? Surely. We will write a custom essay sample on The Long-Suffering and Self-Pitying Odysseus Essay or any similar topic only for you Order Now he must be put through some kind of utmost physical hurting that no other person could last or possibly he is even forced to watch the awful slaughtering of his companions. But more frequently than non. it is merely mere words and memories. driven on by self-pity. non atrociousnesss committed against his crew. that make Odysseus call. Alternatively of moving as a compassionate leader who grieves for his lost friends. Odysseus calls to indulge his ain sense of sorrow at his jobs. and uses this to derive attending from others. By analyzing Odysseus’ eruptions of heartache. it becomes obvious that his selfishness and pride are at the very bosom of the obstructions he has faced on his journey place. Odysseus calls to fulfill his feelings of solitariness and desperation at being so hated by the Gods. When we foremost encounter Odysseus. he is sitting entirely on Calypso’s island. â€Å"weeping. his eyes ne’er dry. his sweet life fluxing off / with the cryings he wept for his defeated journey home† ( 5. 168-169 ) . At this point. Odysseus has been a captive on Calypso’s island for seven old ages. and has an intelligibly forlorn mentality sing his journey place. However. Odysseus spends every dark on the island moving as a lover to the beautiful goddess. whom he even admits is far more lovely and alluring than the married woman he yearns to return to. Though he pines for Penelope. his Acts of the Apostless of changeless unfaithfulness show that his guilt is non plagued by his actions. He is described as being an â€Å"unwilling lover† ( 5. 172 ) . but there is no grounds to propose that Odysseus feels he is perpetrating a offense against his married woman. Alternatively. Odysseus is described as being â€Å"no longer pleased† ( 5. 170 ) by Calypso. which suggests that at one point Odysseus may hold been really satisfied with his state of affairs. until he became homesick once more. It is an admirable trait that Odysseus so longs to travel place. but his self- commiseration twenty-four hours in and twenty-four hours out is anything but admirable. He seems to be holding his bar and eating it excessively. After seven old ages. he is still wallowing in unhappiness. unable to see that his destiny of being alive and good ( and seduced every night ) is still a much more favourable result than what his crew encountered. His selfishness merely lets him see â€Å"how long I have suffered! † ( 7. 181 ) . Odysseus besides uses his cryings to pull strings others into sympathising with him. When Odysseus eventually gets off Calypso’s island. he is beset by still more jobs. He finally finds shelter with Alcinous. the male monarch of Phaeacia. As is the usage. he is the receiver of great cordial reception and is made to experience at place. even though his hosts have no thought who he is. However. one dark after banqueting. the bard Demodocus sings about the struggle between Odysseus and Achilles during the Trojan War. At this point. Odysseus becomes so overwrought and overcome with emotion that he â€Å"hid his face and wept† ( 8. 109 ) . The text besides says that he is â€Å"ashamed his hosts might see him casting tears† ( 8. 103 ) . but why is he shouting in the first topographic point? The bard is non even singing about all that Odysseus has suffered. and is merely mentioning to his statement with Achilles. which was a prophesied triumph mark. It is really possible that Odysseus is shouting because he wants to be found out. These people evidently adore the Odysseus they know through narratives. so wouldn’t they worship the flesh and blood version if they were of all time to run into him? Alternatively of merely stating. â€Å"I am Odysseus† . he alternatively waits. calls a 2nd clip until his heartache is publically noticed. leting people to experience regretful for him and inquire what would do him so much hurting. This gives Odysseus the perfect chance to state the atrocious narrative of his trip place. which he does. full of the problems that could hold been avoided had Odysseus restrained his pride and selfishness. The shame that Odysseus might experience at openly shouting in forepart of aliens is outweighed by the satisfaction he gets out of stating his narrative. because wretchedness does so love company. Odysseus’s pride besides prevents him from demoing regard towards his work forces. by non minding their advice and by non decently mourning their ill-timed deceases. At Alcinous’ tribunal. Odysseus recounts his experience with the Cyclops. The whole problem with this one eyed monster begins when Odysseus decides to linger in the Cyclops’s cave after eating his nutrient. to see â€Å"what gifts he would give† ( 9. 258 ) . Alternatively of welcoming the Achaeans. the monster decides to eat the work forces who had impolitely eaten his nutrient. In sudden daze and horror. Odysseus and his work forces â€Å"wept and cried aloud† ( 9. 331 ) . Finally. through a clever program by Odysseus. he and his work forces escape. but about decease once more because of his pride. Teasing back to the Cyclops. Odysseus reveals who he is. which allows the monster to about fall in their ships. and besides to publish a ailment to Poseidon that he should non allow Odysseus return place. Poseidon hears this. and as a consequence. Odysseus and his crew are from so on beset by job after job. Had Odysseus listened to his crew who begged him to go forth the cave before the Cyclops returned and besides to non boast his individuality to the monster. the work forces would hold made it safely place. Even after witnessing the cannibalism of some of his crew. Odysseus is merely â€Å"glad to get away our decease / yet sick at bosom for the companions we had lost† ( 9. 630 ) . He does non look to be excessively devastated by everything that has merely happened to him. expletive and all. Possibly it is because he is surrounded by others who portion the same destiny. and aren’t as willing to be every bit sympathetic as a group of aliens hearing the narrative from a legendary hero would be. Odysseus besides tells the narrative of the Laestrygonians. who eat a high figure of Odysseus’ crew. Once once more. Odysseus is â€Å"sick at heart† ( 10. 147 ) . but feels small else for his dead friends and does non cry at all for their memory. When his crew begins to mourn for those lost. Odysseus about seems fed up and says â€Å"They explosion into calls. howling. streaming unrecorded cryings / that gained us nil – what good can come of heartache? † ( 10. 221 ) . At this point it becomes really obvious that Odysseus merely deems it necessary to shout. when he is the one being wept for. He has no job shouting in forepart of aliens who are unwittingly praising him. he sees nil incorrect with shouting mundane for seven old ages because he is marooned with a beautiful goddess. yet there is something uneconomical about crying for work forces who were viciously killed and eaten. all because he felt the demand to state the Cyclops that he. the great Odysseu s. was the 1 who blinded him. While pride may hold been the ruin of Odysseus. without it he would ne’er hold reached the position of a hero. His pride and desire for glorification were a major drive force behind all his great schemes and war attempts. Without his strong self-esteem. Odysseus would hold alternatively been merely another expendable member of his crew. Yes. the selfishness of the crew is besides evident when they open the bag of air currents and blow the ship off class. but actions like these are to be expected from work forces who are of such low importance in the heroic poem that they are non even named. But from Odysseus. the reader should demand a higher degree of criterions. and expect him to move responsible for the work forces whose lives are entrusted into his attention. When Odysseus does non shout after his work forces are slaughtered and alternatively goes on with his work. it appears that he is merely moving as a strong leader. But when you consider other minutes when he is really weak and does shout openly. it is apparent to see that he merely weeps for those deserving crying for. And to Odysseus. the lone one worth casting a tear for is himself. Thesis: Alternatively of moving as a compassionate leader who grieves for his lost friends. Odysseus calls to indulge his ain sense of sorrow at his jobs. and uses this to derive attending from others. By analyzing Odysseus’ eruptions of heartache. it becomes obvious that his selfishness and pride are at the very bosom of the obstructions he has faced on his journey place. Subordinate Ideas: 1. Cries out of ego commiseration and solitariness 2. Cries to pull strings others 3. Does non esteem shipmates a. Does non listen to their advice and suffers the effects B. Does non decently mourn them when they die partially because of his actions 4. Pride and selfishness allow Odysseus to go a hero How to cite The Long-Suffering and Self-Pitying Odysseus Essay, Essay examples

Lord Of The Rings (1773 words) Essay Example For Students

Lord Of The Rings (1773 words) Essay Lord Of The RingsLord of the Rings: Picked ApartImagine yourself in a pre-industrial world full of mystery and magic. Imagine a world full of monsters, demons, and danger, as well as a world full of friends, fairies, good wizards, and adventure. In doing so you have just taken your first step onto a vast world created by author and scholar John Ronald Reuel Tolkien. Tolkien became fascinated by language at an early age during his schooling, in particularly, the languages of Northern Europe, both ancient and modern. This affinity for language did not only lead to his profession, but also his private hobby, the invention of languages. His broad knowledge eventually led to the development of his opinions about Myth and the importance of stories. All these various perspectives: language, the heroic tradition, and Myth, as well as deeply-held beliefs in Catholic Christianity work together in all of his works. The main elements of Tolkien’s works are Good versus Evil, characters of Christian and anti-Christian origin, and the power of imagination. In Tolkien world, evil is the antithesis of creativity, and is dependent on destruction and ruin for its basis. Conversely, goodness is associated with the beauty of creation as well as the preservation of anything that is created. The symbolic nature of these two ideologies is represented in the Elven Rings, which symbolize goodness, and the One Ring, which is wholly evil. A main theme of The Hobbit, then, is the struggle within our own free will between good will and evil. Early in the (Lord of the Rings) narrative, Frodo recalls that his uncle Bilbo, especially during his later years, was fond of declaring that†¦ there was only one Road; that it was like a great river: its springs were at every doorstep, and every path was it tributary. (Wood, 208) Bilbo, the main character of The Hobbit, often displayed his goodness throughout Tolkien’s novel. One example of this goodness is when he decides to let the evil and corrupt Gollum live, out of pity for him, in the dark caves under the mountain. Bilbo could have easily slain the horrid creature mainly because of the ring, which he was wearing at that time, gave him the power of invisibility. Instead, he risked his life to let the Gollum live by quickly jumping past the evil creature, thereby escaping death of either character. Gandalf, in a later narrative, lectures Frodo by praising Bilbo’s act of pity upon Gollum. Gandalf’s words were, Pity? It was pity that stayed his hand. Pity, and Mercy; not to strike without need. And he has been well rewarded Frodo. For Gollum, later in the novel, saved Frodo from becoming possessed by the Ring of power. Many that live deserves death. And some that die deserve life. Can you give it to them? Then do not be too eager to deal out death in judgement†¦ (Wood, 208) Another form of goodness that is displayed throughout The Hobbit and The Lord of the Rings is Bilbo and Frodo’s actions of self-sacrifice. In The Hobbit there are two instances in which villains caught the dwarves, Bilbo’s fellow adventurers. Instead of fleeing their enemies, Bilbo risked his life to save the dwarves from the clutches of evil. One instance of this is when a clan of unusually large spiders captured Bilbo’s companions and planned to eat them. Bilbo then devised a plan to distract the spiders away from their victims and then silently backtracked to his companions. He then cut the dwarves from the sticky spider webs with which they were tied and, together, they fought their way to safety. Also, Frodo, in The Lord of the Rings was challenged with the destruction of the all-evil and corrupting One Ring of power. In doing so, Frodo sacrificed his life. We should also remember that Frodo’s self-sacrifice is not only for the defeat of evil; it is also for the good of society, for the whole community of created beings. The Comparison of the Representations of the Native Americans Essay Gandalf, the Christ-like wizard who lays down his life for his friends, knows that he is an unworthy bearer of the Ring – not because he has evil designs that he wants secretly to accomplish, but rather because his desire to do good is so great. (Wood 208) Gandalf is an important pawn and advantage to the hobbit and dwarves in their adventure. He often guides, gives advice, and overall helps the adventurers along in their great journey. Believers of Christianity also believe that Christ is with them, guiding and showing the way to salvation, throughout their day. Although Gandalf, in Tolkien’s novels, never cured a blind man or leper with a touch of his hand, he compares to Jesus in the miracles of his magic and spell casting. Also, the ring is a symbol of power, evil power. It is the part of nature that continually strives to destroy a person’s ability to exercise free will. In essence, the power of the Ring is the exact opposite of freedom. The purpose of the Ring is to destroy, through deceit and corruption, anything good in the world. Another way to show the evil nature of the ring is to say that it represents the omnipresence of evil. Its very existence, because it contains the evil will of its creator, Sauron, has the power to tempt, corrupt, and, in doing so, destroy. Another way in which the evil nature of the Ring can be depicted is in the way it has seemingly powerful animate abilities as an inanimate object. In order to understand this, one must realize that if the Ring is evil in itself, then it must also have the ability to work evil. It cannot necessarily create evil ideas on its own, but instead it can take advantage of any opportunity that presents itself to the Ring. Specifically, whenever Frodo actually uses the Ring, the Ring has a chance to work its corruption on him. In this way, the Ring is advantageous, and the stronger the presence of evil, the easier it is for the Ring to work on the bearer. For example, in The Lord of the Rings, the presence of the Witch-king is a tremendous evil; the Ring takes advantage of this, and convinces Frodo to use it in order to escape. Although Frodo is not permanently corrupted at this point, the Ring is slowly eating away at him, and its power over him grows each time he uses it. Book Reports