Marketing Simulation Essay Example for Free

Marketing Simulation Essay The rest of the sales force time would be equally divided between the segments B, C and D. Change in Strategy: During simulation, we studied the effects of percentage increase of sales force time for each market segment individually along with decrease in list price. As we proceeded with the simulation, we found that * A decrease in list price and an increase in percentage sales force time for segment D would be more fruitful in the short run as it will increase the overall sales volume and overall profit much more than in the case where sales force concentrates more on segment A. This is because the overall market share of highly price sensitive customers in segment D and â€Å"small volume customers† is almost three times of segment A’s market share. * So, even though the profit margin in segment D and â€Å"small volume customers† is lesser than that for segment A, the overall profit was greater because of the scope of much higher sales volume. * Hence, we decided to increase the sales force percentage time for segment D to 40% and for segment A to 30%. We decreased the sales force time percentage for segments B and C to 15% each. Also, we reduced the list price from $142 to $136. Challenges during simulation: During simulation, the primary challenge we faced was to decide on the key parameters that should be changed and the level of change in each of these parameters to get optimum profit and higher market share. Key decisions: Since our initial strategy was to increase the sales volume of segment A, we decided to concentrate on sales force time percentage parameter for each segment and the list price of the motors. We studied the effects of percentage increase of sales force time for each market segment individually along with decrease in list price on the overall profit of the company. Solution Analysis Decrease in list price from $142 to $136 and increase in sales force time percentage to 40% for segment D and to 30% for segment A. As we proceeded with the simulation, we found that * A decrease in list price and an increase in percentage sales force time for segment D would be more fruitful in the short run as it will increase the overall sales volume and overall profit much more than in the case where sales force concentrates more on segment A. This is because the overall market share of highly price sensitive customers in segment D and â€Å"small volume customers† is almost three times of segment A’s market share. * So, even though the profit margin in segment D and â€Å"small volume customers† is lesser than that for segment A, the overall profit was greater because of the scope of much higher sales volume. * Segments B and C sales force time was reduced because of the high competition that MM faces in these categories on the basis of the rmal resistance parameter. Hence, in the long run, MM can target for higher profit margins than for higher sales volume if it concentrates the sales and market research resources to segments A, B and C. The main challenge with this approach is that it would difficult to attract customers from these segments who are already loyal to competitors and would require much more effort from the sales team and the product development team to come up with a product that caters the needs of these segments especially segments B and C where MM has yet to prove its overall competitiveness. Learning and experience This simulation exercise helped us to validate whether our suggested solution was an optimal one and also helped us to arrive at new solutions through experimentation which finally led to change in our overall decisions and strategy. It also showed us how varying a single parameter can change the overall market share and overall profits of the company. Finally, it reinforced the theory behind segmentation of customers according to their buying behavior to achieve optimal marketing strategies.

The Internet and Plagiarism Essay -- Internet Plagiarism Essays Cheati

The Internet and Plagiarism The World Wide Web is larger than any one person can imagine. There are an infinite amount of links to libraries and other sources of information. There are numerous search engines, such as Yahoo, which make researching really easy. We can find anything that we want on line, because there are no boundaries to our explorations, and there are no laws to stop us. You can find anything from socks to guns. People can even find completed research papers online; they simply copy and paste it to a new document, make a few adjustments, and it is ready to turn in. Un-honest people do this every day, and it has become a common problem among high schools and colleges. This is a serious problem known as plagiarism, which has become easier through Internet access. The Internet has negative and positive effects on plagiarism in today’s society. What makes a person steal another person’s work? What makes a person copy lines from an article, essay, book or an encyclopedia? Plagiarism, what is Plagiarism? How do people know if they have plagiarized? We live in a fast pace world, and a little boost now and then to help us get our job done faster won’t hurt. Truthfully, it can hurt you more than you know! Plagiarism is defined as using someone’s words and ideas without giving proper credit to the author1. It is actually taking credit for a research and thought process that you never attempted. It is pretending to have knowledge of a subject that you don’t have a clue about. Did you know that you could get in trouble for plagiarizing from yourself? It is possible. That old paper that you revised for a new assignment can get you in some deep trouble. Plagiarism has been a problem among high schools and colle... ...s can be caught on the web. The Internet also has great web sites that teach you how to paraphrase a paragraph and, how to avoid plagiarism: http://www.indiana.edu/~wts/wts/plagiarism.html, and, http://owl.english.purdue.edu/handouts/research/r_plagiar.html. Not every person that plagiarizes will be caught, but hopefully people will become more aware of the consequences they may face. In our present society, people are effected daily by plagiarism from online sources. It is an unjust way to get a task completed, and is unfair to the author. Sites that offer easy way outs plague the Internet, and they are infecting students of all ages. Luckily, sites are being formed to help professors and teachers to stop such acts. There will never be a way to totally control plagiarism but we can only hope that the consequences for plagiarism will keep honest people honest.

Risk Factors of Energy Industry

RISK FACTORS ASSOCIATED 1) Existing electric utility industry regulations, and changes to regulations, may present technical, regulatory and economic barriers to the purchase and use of solar energy systems that may significantly reduce demand for your solar energy systems. 2) The expiration, elimination or reduction of these rebates, credits and incentives would adversely impact your business. ) If the Internal Revenue Service or the Treasury Department makes additional determinations that the fair market value of your solar energy systems is materially low your than what you have claimed, you may have to pay significant amounts to your investment funds or to your fund investors and such determinations could have a material adverse effect on your business, financial condition and prospects. 4) Your ability to provide solar energy systems to customers on an economically viable basis depends on your ability to finance these systems with fund investors who require particular tax and ot her benefits. ) You need to enter into additional substantial financing arrangements to facilitate your customers’ access to your solar energy systems, and if this financing is not available to you on acceptable terms, if and when needed, your ability to continue to grow your business would be materially adversely impacted. 6) A material drop in the retail price of utility-generated electricity or electricity from other sources would harm your business, financial condition and results of operations. 7) A material drop in the retail price of utility-generated electricity would particularly adversely impact your ability to attract commercial customers. ) Rising interest rates could adversely impact your business. 9) You must have guaranteed a minimum return to be received by an investor in certain of your investment funds and could be adversely affected if you are required to make any payments under those guarantees. 10) In your lease pass-through investment funds, there is a o ne-time reset of the lease payments, and you may be obligated, in connection with the resetting of the lease payments at true up, to refund lease prepayments or to contribute additional assets to the extent the system sizes, costs, and timing are not consistent with the initial lease payment model. 1) You are not currently regulated as a utility under applicable law, but you may be subject to regulation as a utility in the future. 12) A failure to hire and retain a sufficient number of employees in key functions would constrain your growth and your ability to timely complete your customers’ projects. 13) It is difficult to evaluate your business and prospects due to your limited operating history. 14) If you incur losses then it will be difficult for you to achieve or sustain profitability in the future. 5) You face competition from both traditional energy companies and renewable energy companies. 16) If you fail to remediate deficiencies in your control environment or are un able to implement and maintain effective internal control over financial reporting in the future, the accuracy and timeliness of your financial reporting may be adversely affected. 17) Projects for your significant commercial or government customers involve concentrated project risks that may cause significant changes in your financial results. 8) You depend on a limited number of suppliers of solar panels and other system components to adequately meet anticipated demand for your solar energy systems. Any shortage, delay or component price change from these suppliers could result in sales and installation delays, cancellations and loss of market share. 19) Your business benefits from the declining cost of solar panels, and your financial results would be harmed if this trend reversed or did not continue. 0) You act as the licensed general contractor for your customers and are subject to risks associated with construction, cost overruns, delays, regulatory compliance and other contin gencies, any of which could have a material adverse effect on your business and results of operations. 21) Compliance with occupational safety and health requirements and best practices can be costly, and noncompliance with such requirements may result in potentially significant monetary penalties, operational delays and adverse publicity. 2) Problems with product quality or performance may cause you to incur warranty expenses and performance guarantee expenses, may lower the residual value of your solar energy systems and may damage your market reputation and cause your financial results to decline. 23) Product liability claims against you could result in adverse publicity and potentially significant monetary damages. 24) Damage to your brand and reputation would harm your business and results of operations. 25) If you fail to manage your recent and future growth effectively, you may be unable to execute your business plan, aintain high levels of customer service or adequately addr ess competitive challenges. 26) You may not be successful in leveraging your customer base to grow your business through sales of other energy products and services. 27) Your growth depends in part on the success of your strategic relationships with third parties. 28) The loss of one or more members of your senior management or key employees may adversely affect your ability to implement your strategy. 29) Your business may be harmed if you fail to properly protect your intellectual property. 0) The production and installation of solar energy systems depends heavily on suitable meteorological conditions. If meteorological conditions are unexpectedly unfavorable, the electricity production from your solar energy systems may be substantially below your expectations and your ability to timely deploy new systems may be adversely impacted. 31) You typically bear the risk of loss and the cost of maintenance and repair on solar systems that are owned or leased by your fund investors. 2) An y unauthorized disclosure or theft of personal information you gather, store and use could harm your reputation and subject you to claims or litigation. 33) In the long term if you intend to expand your international activities, which will subject you to a number of risks. Your long-term strategic plans include international expansion, and you intend to sell your solar energy products and services in international markets. Risks inherent to international operations include the following: | ? | Â  | inability to work successfully with third parties with local expertise to co-develop international projects; | ? | Â  | multiple, conflicting and changing laws and regulations, including export and import restrictions, tax laws and regulations, environmental regulations, labor laws and other government requirements, approvals, permits and licenses; | | ? | Â  | changes in general economic and political conditions in the countries where you operate, including changes in government ince ntives relating to power generation and solar electricity; | | ? | Â  | political and economic instability, including wars, acts of terrorism, political unrest, boycotts, curtailments of trade and other business restrictions; | ? | Â  | difficulties and costs in recruiting and retaining individuals skilled in international business operations; | | ? | Â  | international business practices that may conflict with Indian customs or legal requirements; | | ? | Â  | financial risks, such as longer sales and payment cycles and greater difficulty collecting accounts receivable; | | ? | Â  | fluctuations in currency exchange rates relative to the Indian Rupee; and | | ? | Â  | inability to obtain, maintain or enforce intellectual property rights, including inability to apply for or register material trademarks in foreign countries. |

Sop for Ms in Mis - 1058 Words

â€Å"The value of an idea lies in the using of it.† -Thomas Edison. I have always believed in the power of ideas. Coming from an engineering background I have always been fascinated by the application of ideas to the betterment of our lives. But my experiences from working in the knowledge sector, volunteering for and organizing various activities taught me that there is many a slip between the cup and the lip. Shaping a great idea into a reality and making it successful requires a diverse range of skills and intimate knowledge of business. Hence I strongly believe that proper planning and efficient management are essential for an incipient idea’s full potential to be realized. I studied in a school where education is just a part of learning†¦show more content†¦I believe this is a right time to stretch my wings and pursue my career in management. Commented out: Should the one year gap in education be mentioned? If yes, how to portray it as something positive? It’s already too long (664 words and still 2 paras to be added) and if you can think of something I can omit, do suggest. I have decided to leave out the part about extra-curricular activities done in college as they would be covered in the resume anyway. Next para would start with my long term goal (which I’m unable to decide on) and how this particular course and university would be suited. That would be my university specific para. Last para would be concluding remarks, more or less the same as the ones written under. Also an MBA would mean an opportunity to interact with a variety of people, coming from varied backgrounds and having deferent interests and hobbies. Studying with them would give me a chance to learn new things, explore new hobbies and |11 ultimately lead to a 1. ‘A and my business bits. 1. overall development of my herself ty Being from technical background, I perceive the need to undergo formal management education which would not only equip me with the right abilities to tackle complex challenges that 1 might face later in my profession but also give me the opportunity to network with like-minded people from whom 1 can share and learn. I believe that the key to being a successful manager lies in having a soundShow MoreRelatedThe Cleaning Principles For Allergen Essay1504 Words   |  7 Pagesto remove (tenacious) 11.3.3 Analytical Techniques †¢ Lab-based o Protein based techniques: Enzyme linked immunosorbent assay (ELISA) o DNA techniques : Polymerase Chain Reaction (PCR) o Separation methods: Liquid chromatography-mass spectrometry (LC-MS) †¢ Factory-spot tests o Rapid lateral flow devices o Non-specific protein tests: ï‚ § ATP bioluminescence ï‚ § Coomassie 11.3.4 Test frequency Test type Frequency Visual Examination Each Changeover ATP Swabs Weekly at Pre-op Allergen Surface Swabs WeeklyRead MoreSTANDARD OPERATING PROCEDURE5008 Words   |  21 PagesAFVB-RFB-SOP 8 February 2014 MEMORANDUM FOR RECORD 1. PURPOSE This SOP defines how 3rd Platoon will conduct clearing, disassembling, cleaning, inspection for serviceability, and lubricating and reassembling of the M4 and/or the M4A1 carbine on a weekly basis. 2. 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A rule might state that at the end of you consider her gender an opportunity or the workday employees are to leave their machines in good order, barrier for her success in the industry? and a set of SOPs then speciï ¬ es exactly how they shouldRead MoreApproved EPR Bullets9088 Words   |  37 Pagesinsight - Flt vol coordinator; orgs all events/disseminates opportunities--bolsters community involvement for flight mbrs - Hand-selected as ORI fire tm ldr; led SF response vs multiple attacks--first B-1 wg to pass ORI 1st try in 4 yrs - Developed SOPs/SSIs for ORI; corrected 10 shortfalls/new SSIs for two posts--zero discrepancies IDd by IG - Military Customs Inspector; short-notice/local airport--rapid response expedited 25 pax/ANG from Germany - Selected Flight Trainer; trained Controller/ensuredRead MoreAnalysis Of Welspun Corp Ltd. Essay9873 Words   |  40 Pages1. 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Another example would be in the manufacturing environment with information inputs such as design specs material requirements and the SOPs (standard operating procedures). These would be processed by the information system by modeling and simulation techniques and would result in standard production models along with the overall cost of the production process which is calculated by