Friday, February 28, 2020
Crisis Communication in oil & gas Essay Example | Topics and Well Written Essays - 5000 words - 1
Crisis Communication in oil & gas - Essay Example 3.The main focus of the company at this stage needs to be to incorporate a crisis communication department into their system. The Director General will head the department. It will include a Manager of communication, with supporting junior staff. There will be a spokesperson, who will directly report to the Director General but will work in collaboration with Manager of communication. The other directorates will access the communication department through the Manager. 20 Crises are inevitable realities in business organisations for which the organisation management must learn to prepare. This research paper discusses the role of public relations units, with a specific focus on the oil and gas industry which plays a crucial role in the economic development of the United Arab Emirates (UAE). Traditionally, most organisations use public relations at the forefront to control, manage and minimise the damage of crises to their business operations. Previous crises such as the BP Gulf of Mexico Oil Spill in 2010 and the Exxon oil spill of 1989 have demonstrated that Oil and Gas companies are not always transparent and they often experience great communication difficulties when crises occur. This study examines the significance of public relations activities in crisis management in the Oil & Gas industry in general and in the UAE in particular. It reviews four major Oil & Gas operators in the UAE that have faced crises recently. Those companies engage over 3000 employees, excluding contractors, and operate in more than 20 fields across the country. Using structured interviews and data analysis this study research discusses their crisis management philosophy, their systems and procedures, and how these are communicated and makes recommendations for improvements. According to the Webster New Collegiate Dictionary, a crisis is defined as ââ¬Ëan unstable or crucial state or state of affairs whose outcome will make a decisive
Tuesday, February 11, 2020
The Metaphysics of Morals by Emmanual Kant Essay
The Metaphysics of Morals by Emmanual Kant - Essay Example Kant has spent most of his life in a German town, Konigsberg, which was located near East Prussia. He had also taught in the Konigsberg University and had maintained a descent reputation in all these years, thus by the age of fifty, much of his work on natural sciences as well as philosophy had been published and gained much momentum in the German literary community. Later in his life, Kant had attained such high regard in this context that his works stood out in comparison to Plato`s and Socrates` philosophies which was definitely an achievement for him. Moreover, Kant had the privilege to contribute for the literary community of Europe during the age characterized as the Enlightenment Era, which was an age of modernization and prosperity especially for the fields of academia, philosophy, literature etc. Thus, reasoning and logic were the dominant concepts being discussed and focused upon during the era, which is also reflected in the works of Kant. Kant`s inspiration or rather his mentor who drove him towards logic and rationality is believed to be the Scottish philosopher David Hume, who Kant himself has quoted at different points. Hume is the pioneer for incorporating causation behind everything, which implies that he believed that there is a reason behind everything.... For instance, philosophers before Kant were of the view that the ââ¬Å"causeâ⬠behind the universe is God as He was the one who created everything. However, Kant countered this proposition by the logic that this implies just a series of events and not the cause or rather logic behind it, since logic is formed by virtue of rational connections sought by our minds. Moreover, the critical analysis posed over Kant by other philosophers is also important to understand the context of the study. Many different philosophers argue that Kant went too forward and ignorant when describing morals, and giving moral theories when using logic to develop a cause and effect relationship. These philosophers are of the view that morals should not always be defined and described with logic and rationality as it is not always fair for ethics to be believed to be rooted in rational logics. Different philosophers use logic to rather distort ethics and the scope of the field. For example, the enlighten ment era marks many such instances when the philosophers have justified imperialism in the light of moral explanations. In other words, they are of the view that it is fair enough to rule and empower the colonies as they are less intellectual and civilized than the imperialists, thus it is morally fair to civilize them morally as well as intellectually. This is a far fetching debate which will be addressed at various instances during the course of the paper. Starting off with the Metaphysics of Morals, it is first important to define the main concepts involved. Firstly, it is important to understand that there are three tenets of philosophy i.e. physics which is the physical study of beings and existence, the ethics which deals with morals and ethical norms,
Friday, January 31, 2020
Marketing Simulation Essay Example for Free
Marketing Simulation Essay The rest of the sales force time would be equally divided between the segments B, C and D. Change in Strategy: During simulation, we studied the effects of percentage increase of sales force time for each market segment individually along with decrease in list price. As we proceeded with the simulation, we found that * A decrease in list price and an increase in percentage sales force time for segment D would be more fruitful in the short run as it will increase the overall sales volume and overall profit much more than in the case where sales force concentrates more on segment A. This is because the overall market share of highly price sensitive customers in segment D and ââ¬Å"small volume customersâ⬠is almost three times of segment Aââ¬â¢s market share. * So, even though the profit margin in segment D and ââ¬Å"small volume customersâ⬠is lesser than that for segment A, the overall profit was greater because of the scope of much higher sales volume. * Hence, we decided to increase the sales force percentage time for segment D to 40% and for segment A to 30%. We decreased the sales force time percentage for segments B and C to 15% each. Also, we reduced the list price from $142 to $136. Challenges during simulation: During simulation, the primary challenge we faced was to decide on the key parameters that should be changed and the level of change in each of these parameters to get optimum profit and higher market share. Key decisions: Since our initial strategy was to increase the sales volume of segment A, we decided to concentrate on sales force time percentage parameter for each segment and the list price of the motors. We studied the effects of percentage increase of sales force time for each market segment individually along with decrease in list price on the overall profit of the company. Solution Analysis Decrease in list price from $142 to $136 and increase in sales force time percentage to 40% for segment D and to 30% for segment A. As we proceeded with the simulation, we found that * A decrease in list price and an increase in percentage sales force time for segment D would be more fruitful in the short run as it will increase the overall sales volume and overall profit much more than in the case where sales force concentrates more on segment A. This is because the overall market share of highly price sensitive customers in segment D and ââ¬Å"small volume customersâ⬠is almost three times of segment Aââ¬â¢s market share. * So, even though the profit margin in segment D and ââ¬Å"small volume customersâ⬠is lesser than that for segment A, the overall profit was greater because of the scope of much higher sales volume. * Segments B and C sales force time was reduced because of the high competition that MM faces in these categories on the basis of the rmal resistance parameter. Hence, in the long run, MM can target for higher profit margins than for higher sales volume if it concentrates the sales and market research resources to segments A, B and C. The main challenge with this approach is that it would difficult to attract customers from these segments who are already loyal to competitors and would require much more effort from the sales team and the product development team to come up with a product that caters the needs of these segments especially segments B and C where MM has yet to prove its overall competitiveness. Learning and experience This simulation exercise helped us to validate whether our suggested solution was an optimal one and also helped us to arrive at new solutions through experimentation which finally led to change in our overall decisions and strategy. It also showed us how varying a single parameter can change the overall market share and overall profits of the company. Finally, it reinforced the theory behind segmentation of customers according to their buying behavior to achieve optimal marketing strategies.
Thursday, January 23, 2020
The Internet and Plagiarism Essay -- Internet Plagiarism Essays Cheati
The Internet and Plagiarism The World Wide Web is larger than any one person can imagine. There are an infinite amount of links to libraries and other sources of information. There are numerous search engines, such as Yahoo, which make researching really easy. We can find anything that we want on line, because there are no boundaries to our explorations, and there are no laws to stop us. You can find anything from socks to guns. People can even find completed research papers online; they simply copy and paste it to a new document, make a few adjustments, and it is ready to turn in. Un-honest people do this every day, and it has become a common problem among high schools and colleges. This is a serious problem known as plagiarism, which has become easier through Internet access. The Internet has negative and positive effects on plagiarism in todayââ¬â¢s society. What makes a person steal another personââ¬â¢s work? What makes a person copy lines from an article, essay, book or an encyclopedia? Plagiarism, what is Plagiarism? How do people know if they have plagiarized? We live in a fast pace world, and a little boost now and then to help us get our job done faster wonââ¬â¢t hurt. Truthfully, it can hurt you more than you know! Plagiarism is defined as using someoneââ¬â¢s words and ideas without giving proper credit to the author1. It is actually taking credit for a research and thought process that you never attempted. It is pretending to have knowledge of a subject that you donââ¬â¢t have a clue about. Did you know that you could get in trouble for plagiarizing from yourself? It is possible. That old paper that you revised for a new assignment can get you in some deep trouble. Plagiarism has been a problem among high schools and colle... ...s can be caught on the web. The Internet also has great web sites that teach you how to paraphrase a paragraph and, how to avoid plagiarism: http://www.indiana.edu/~wts/wts/plagiarism.html, and, http://owl.english.purdue.edu/handouts/research/r_plagiar.html. Not every person that plagiarizes will be caught, but hopefully people will become more aware of the consequences they may face. In our present society, people are effected daily by plagiarism from online sources. It is an unjust way to get a task completed, and is unfair to the author. Sites that offer easy way outs plague the Internet, and they are infecting students of all ages. Luckily, sites are being formed to help professors and teachers to stop such acts. There will never be a way to totally control plagiarism but we can only hope that the consequences for plagiarism will keep honest people honest.
Wednesday, January 15, 2020
Risk Factors of Energy Industry
RISK FACTORS ASSOCIATED 1) Existing electric utility industry regulations, and changes to regulations, may present technical, regulatory and economic barriers to the purchase and use of solar energy systems that may significantly reduce demand for your solar energy systems. 2) The expiration, elimination or reduction of these rebates, credits and incentives would adversely impact your business. ) If the Internal Revenue Service or the Treasury Department makes additional determinations that the fair market value of your solar energy systems is materially low your than what you have claimed, you may have to pay significant amounts to your investment funds or to your fund investors and such determinations could have a material adverse effect on your business, financial condition and prospects. 4) Your ability to provide solar energy systems to customers on an economically viable basis depends on your ability to finance these systems with fund investors who require particular tax and ot her benefits. ) You need to enter into additional substantial financing arrangements to facilitate your customersââ¬â¢ access to your solar energy systems, and if this financing is not available to you on acceptable terms, if and when needed, your ability to continue to grow your business would be materially adversely impacted. 6) A material drop in the retail price of utility-generated electricity or electricity from other sources would harm your business, financial condition and results of operations. 7) A material drop in the retail price of utility-generated electricity would particularly adversely impact your ability to attract commercial customers. ) Rising interest rates could adversely impact your business. 9) You must have guaranteed a minimum return to be received by an investor in certain of your investment funds and could be adversely affected if you are required to make any payments under those guarantees. 10) In your lease pass-through investment funds, there is a o ne-time reset of the lease payments, and you may be obligated, in connection with the resetting of the lease payments at true up, to refund lease prepayments or to contribute additional assets to the extent the system sizes, costs, and timing are not consistent with the initial lease payment model. 1) You are not currently regulated as a utility under applicable law, but you may be subject to regulation as a utility in the future. 12) A failure to hire and retain a sufficient number of employees in key functions would constrain your growth and your ability to timely complete your customersââ¬â¢ projects. 13) It is difficult to evaluate your business and prospects due to your limited operating history. 14) If you incur losses then it will be difficult for you to achieve or sustain profitability in the future. 5) You face competition from both traditional energy companies and renewable energy companies. 16) If you fail to remediate deficiencies in your control environment or are un able to implement and maintain effective internal control over financial reporting in the future, the accuracy and timeliness of your financial reporting may be adversely affected. 17) Projects for your significant commercial or government customers involve concentrated project risks that may cause significant changes in your financial results. 8) You depend on a limited number of suppliers of solar panels and other system components to adequately meet anticipated demand for your solar energy systems. Any shortage, delay or component price change from these suppliers could result in sales and installation delays, cancellations and loss of market share. 19) Your business benefits from the declining cost of solar panels, and your financial results would be harmed if this trend reversed or did not continue. 0) You act as the licensed general contractor for your customers and are subject to risks associated with construction, cost overruns, delays, regulatory compliance and other contin gencies, any of which could have a material adverse effect on your business and results of operations. 21) Compliance with occupational safety and health requirements and best practices can be costly, and noncompliance with such requirements may result in potentially significant monetary penalties, operational delays and adverse publicity. 2) Problems with product quality or performance may cause you to incur warranty expenses and performance guarantee expenses, may lower the residual value of your solar energy systems and may damage your market reputation and cause your financial results to decline. 23) Product liability claims against you could result in adverse publicity and potentially significant monetary damages. 24) Damage to your brand and reputation would harm your business and results of operations. 25) If you fail to manage your recent and future growth effectively, you may be unable to execute your business plan, aintain high levels of customer service or adequately addr ess competitive challenges. 26) You may not be successful in leveraging your customer base to grow your business through sales of other energy products and services. 27) Your growth depends in part on the success of your strategic relationships with third parties. 28) The loss of one or more members of your senior management or key employees may adversely affect your ability to implement your strategy. 29) Your business may be harmed if you fail to properly protect your intellectual property. 0) The production and installation of solar energy systems depends heavily on suitable meteorological conditions. If meteorological conditions are unexpectedly unfavorable, the electricity production from your solar energy systems may be substantially below your expectations and your ability to timely deploy new systems may be adversely impacted. 31) You typically bear the risk of loss and the cost of maintenance and repair on solar systems that are owned or leased by your fund investors. 2) An y unauthorized disclosure or theft of personal information you gather, store and use could harm your reputation and subject you to claims or litigation. 33) In the long term if you intend to expand your international activities, which will subject you to a number of risks. Your long-term strategic plans include international expansion, and you intend to sell your solar energy products and services in international markets. Risks inherent to international operations include the following: | ? | à | inability to work successfully with third parties with local expertise to co-develop international projects; | ? | à | multiple, conflicting and changing laws and regulations, including export and import restrictions, tax laws and regulations, environmental regulations, labor laws and other government requirements, approvals, permits and licenses; | | ? | à | changes in general economic and political conditions in the countries where you operate, including changes in government ince ntives relating to power generation and solar electricity; | | ? | à | political and economic instability, including wars, acts of terrorism, political unrest, boycotts, curtailments of trade and other business restrictions; | ? | à | difficulties and costs in recruiting and retaining individuals skilled in international business operations; | | ? | à | international business practices that may conflict with Indian customs or legal requirements; | | ? | à | financial risks, such as longer sales and payment cycles and greater difficulty collecting accounts receivable; | | ? | à | fluctuations in currency exchange rates relative to the Indian Rupee; and | | ? | à | inability to obtain, maintain or enforce intellectual property rights, including inability to apply for or register material trademarks in foreign countries. |
Tuesday, January 7, 2020
Sop for Ms in Mis - 1058 Words
ââ¬Å"The value of an idea lies in the using of it.â⬠-Thomas Edison. I have always believed in the power of ideas. Coming from an engineering background I have always been fascinated by the application of ideas to the betterment of our lives. But my experiences from working in the knowledge sector, volunteering for and organizing various activities taught me that there is many a slip between the cup and the lip. Shaping a great idea into a reality and making it successful requires a diverse range of skills and intimate knowledge of business. Hence I strongly believe that proper planning and efficient management are essential for an incipient ideaââ¬â¢s full potential to be realized. I studied in a school where education is just a part of learningâ⬠¦show more contentâ⬠¦I believe this is a right time to stretch my wings and pursue my career in management. Commented out: Should the one year gap in education be mentioned? If yes, how to portray it as something positive? Itââ¬â¢s already too long (664 words and still 2 paras to be added) and if you can think of something I can omit, do suggest. I have decided to leave out the part about extra-curricular activities done in college as they would be covered in the resume anyway. Next para would start with my long term goal (which Iââ¬â¢m unable to decide on) and how this particular course and university would be suited. That would be my university specific para. Last para would be concluding remarks, more or less the same as the ones written under. Also an MBA would mean an opportunity to interact with a variety of people, coming from varied backgrounds and having deferent interests and hobbies. Studying with them would give me a chance to learn new things, explore new hobbies and |11 ultimately lead to a 1. ââ¬ËA and my business bits. 1. overall development of my herself ty Being from technical background, I perceive the need to undergo formal management education which would not only equip me with the right abilities to tackle complex challenges that 1 might face later in my profession but also give me the opportunity to network with like-minded people from whom 1 can share and learn. 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Sunday, December 29, 2019
SWOT Analysis Small Business Plan - Free Essay Example
Sample details Pages: 4 Words: 1277 Downloads: 5 Date added: 2017/06/26 Category Business Essay Type Narrative essay Did you like this example? Small Business Plan The Toddler Warehouse will be afull-service child care/development facility in the city of Perth that caresfor toddlers from age three to five. The Toddler Warehouse will beconcentrating on the upper end of the market, two income professional parents.These personally ambitious parents are typically eager in terms of theirchildrens development and are willing to pay to have their children attend thebest facilities. Through specialized training of the supportstaff and innovative learning systems, The Toddler Warehouse is cutting edge interms of child development. This curriculum, coupled with a custom designedfacility and a low teacher/student ratio ensures a top-shelf service for thechildren and the parents. The Toddler Warehouse expects to become profitable bymonth 11, and has projected $43,000 as the revenue for year three. Situation Analysis The Toddler Warehouse is a start-upbusiness. A comprehensive marketing plan and effort will be instrumental indeveloping visibility and generating sales. The Toddler Warehouse offers Salem, Ore. a full-service child care and child development facility for toddlers. Theseservices will be differentiated from the competition through advanced trainingand learning systems [1]. Market Summary Through a lot of research, The ToddlerWarehouse has accumulated good information regarding the market and is aware ofmany common attributes of key customers. The Toddler Warehouse will leveragethis information to continue to study who is served, their needs, and how TheToddler Warehouse can best communicate with them. Market Demographics The Toddler Warehouses customers can bedescribed by the following factors: Geographic The immediate geographic areais the city of Salem which has a 130,000 person population base. A 20 mile radius is in need ofthe offered services. The total targeted populationis 12,000. Demographics Primarily two parent household. Two incomes household. Professional parents. Household income of at least$70,000. Parents have at least a collegeeducation, typically one of the parents have a graduate degree. Behaviour Factors Have high expectations fortheir child development and child care. Are willing to pay forhigher-quality services. Have chosen to work instead ofraising their child full time, however, this by no means implies neglect ion ofthe child. Market Needs The Toddler Warehouse is providing Salem parents with a full-time child care service that utilizes a sophisticated learningdevelopment system. The Toddler Warehouse will fulfill the following benefitsthat are important to their customers: Selection: A complete serviceoffering of child care and learning development for toddlers age three to five. Accessibility: The facility iscentrally located and is open from 6 a.m. 7 p.m. Customer service: Treating thecustomer like they are the most important customer that The Toddler Warehousehas is reinforced in all employee training programs. Competitive pricing: The pricingis reasonable relative to the services offered [1]. Market Trends The market trend in child care is anincreased utilization of child care by parents. This is fuelled by the parentsdesire/need to go back to work generating income for the family. While thistrend fuels the need for more general child care facilities, it also generatesdemand for facilities that offer child development. As the parents are spendingless and less time with the children, they have less time to help them develop.The trend is moving demand away from solely babysitting child care to childdevelopment care. This will benefit The Toddler Warehouse because they offerstate of The art learning systems. SWOT Analysis The following SWOT analysis captures thekey strengths and weaknesses within The Company, and describes theopportunities and threats facing The Toddler Warehouse. Strengths A sophisticated and effectivelearning system. Excellent tr aining programsthat all employees must participate in. An educated customer base thatrecognize the benefits that The Toddler Warehouse offers. Weaknesses A lack of visibility due to thenewness of the operations. The ability to attract and keepwell trained employees. The inability to perfectlyforecast demand of services relative to the number of employees on staff at anyone time. Opportunities A growing market with a largepercentage of target customers not yet aware of The Toddler Warehouse. Increased revenue as more andmore people is working, thereby unable to care for their children during theday. As the number of childrenserved grows, fixed costs are spread thinner over a larger customer base. Threats Competition from alreadyestablished facilities that improve their service offerings to be more competitiveto The Toddler Warehouse. Unfounded publicscares regarding child care. Legal liability issues, eitherone large suit against The Toddler War ehouse, or significant increases inpremiums due to changes within the operating environment of the industry. Marketing Strategy The Toddler Warehouses marketing strategywill be based on an advertising effort as well as strategic alliances withorganizations related to the care of children. Advertisements: The Toddler Warehouse willrun advertisements in The Yellow Pages, The Marion County Community ResourceNewsletter, and Statesman Journal, The local newspaper. These advertisementswill be used to raise visibility regarding The Warehouse and its services toprospective customers who are otherwise unaware of it. Strategic Alliances: The goal of thisinitiative is to create an alliance or perceived partnership between TheWarehouse and a number of organizations that are a resource base forinformation regarding raising children. Two of The main organizations are TheOregon Midwifery Association and Birth to Three. Both organizations are wellrespected and wonderful sources of in formation. The Warehouse will be tappinginto this organizations customer base. The alliances will create a sense oflegitimacy for The Toddler Warehouse [2]. One way the alliance will be created is byco-sponsoring parent education seminars. By sharing insight, research, andsystems that The Warehouse uses, it will have a good source of information thatwill be attractive to parents, as well as to the organization themselves. While networking can be effective, TheToddler Warehouse recognizes that it must offer something of value to theorganizations to create an incentive for them to form an alliance and theco-sponsoring of educational events is just one method. Mission The Toddler Warehouses mission is toprovide top-level child care. We exist to attract and maintain customers. Whenwe adhere to this maxim, everything else will fall into place. Our serviceswill exceed the expectations of our customers. Marketing Objectives Grow the number of customers by10% annually. Build customer loyalty throughsuperior service and educational/development systems. Build the Toddler Warehousebrand to the point where it becomes a household brand synonymous with superiorchild care/development in The Salem area. Increase the referral rate by5% per quarter. Marketing Mix The Toddler Warehouses marketing mix isassembled from the following approaches to pricing, distribution, advertisingand promotion, and customer service. Pricing: The pricing structureis based on an hourly rate. Distribution: All services willbe offered at The Salem facility. Advertising and Promotion: Twodifferent campaigns will be used. The first will be a multifaceted advertisingcampaign; the second will be the formation of strategic alliances. Customer Service: Customerswill be pleasantly surprised at how attentive The Warehouse is in regards totheir needs. The business operates on the assumption that it will do whateveris reasonably necessary to keep the customer happy. This reflects the notionthat if the customer is kept happy, long-term profits is ensured. Financials, Budgets, and Forecasts This section will offer a financial overviewof The Toddler Warehouse as it relates to the marketing activities. The ToddlerWarehouse will address break-even analysis, sales forecasts, expensesforecasts, and how those link to the marketing strategy. Conclusion Childcare considerably affects businesses.An enough delivery of choice childcare gives working families more and betterchoices. It makes available secure, safe care so that parents can work, andhelps employers to attract potential workers with families [2]. Without safe,dependable care that they can rely on, employees may be compulsory take timefrom work because of childcare troubles or use time at work managing child careapprehensions. Their efficiency can have adverse experience as a result, andprized human resources may leave their jobs because of childcare problems. End Notes 1. city of Perth, officialgovernment website retrieved on 15 December 2007 from the linkhttps://www.cityofperth.wa.gov.au/ 2. Sample Business Plan, day Care,retrieved on 15 December 2007 from the linkhttps://www.realbusinessplans.com/members/free_sample_plan.htm Donââ¬â¢t waste time! Our writers will create an original "SWOT Analysis: Small Business Plan" essay for you Create order
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